This Week’s Instagram Highlights

• The CFDA Awards, one of the most highly anticipated annual events in the fashion industry, has officially opened.
• With the holiday season approaching, interest in Christmas and New Year–themed decorations and gifts is rising.
• Douyin makeup, doll-like cute makeup styles are gaining traction.
• Clinique is partnering with creators to promote its winter hydrating serum.

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#CFDAAwards

As the CFDA Fashion Awards take place, #CFDAAwards content surges in popularity. The hashtag highlights red carpet looks, award-winning designers, and standout fashion moments from one of the industry’s most prestigious events celebrating creativity and style.

#HolidayDecor

As the year-end holiday season approaches, posts under #HolidayDecor are on the rise. The hashtag is used to showcase festive home decoration ideas for Christmas, Thanksgiving, and New Year, featuring Christmas trees, lights, and cozy table settings that create a warm, celebratory vibe.

#giftidea/#holidaygiftguide

As the holiday season approaches, #GiftIdea is trending with increasing popularity. The hashtag is used to share creative gift inspirations and product recommendations — from beauty and jewelry to fragrances and lifestyle items — perfect for Christmas, birthdays, or anniversaries.

#douyinmakeup/#dollmakeup

#DouyinMakeup is gaining momentum, representing makeup styles inspired by beauty trends on Douyin (the Chinese version of TikTok). These looks feature dewy skin, soft highlights, and a natural yet polished finish, blending Eastern aesthetics with modern trends and becoming a signature of the “East Asian beauty” look on global platforms.

#CliniquePartner

Clinique collaborated with influencers to promote the Moisture Surge Active Glow Serum, highlighting its hydrating and moisturizing benefits for winter. The gift set is also suitable for the holiday season.

#Centella

#Centella is trending as a popular hashtag for skincare products containing centella asiatica. Known for its soothing and skin-repairing properties, the hashtag is commonly used to share creams, serums, masks, and user experiences highlighting its calming and restorative effects on the skin.

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These trends highlight the ever-evolving landscape of affiliate marketing, where influencer-driven brand moves, event marketing, and emerging content formats play pivotal roles in shaping consumer behavior. Stay tuned for more insights from DigChic as we continue to track key trends and developments in the affiliate marketing space.