This Week’s Instagram Highlights

• GRWM Cosmetics launches a foundation set, featuring an ultra-matte finish.
• Dark tones and personalized emo styles take the stage at New York Fashion Week, also aligning with the upcoming Halloween season.
• Garnier’s main promotion this week is its makeup remover water, Medicube highlights its turmeric serum, and Maybelline is focusing on lip sets and mascara.
• The popularity of autumn makeup continues to rise, with warm brown earthy tones still in trend.
• Flowerknows Bear Set lipstick swatches are receiving great attention.

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#UltraMatte

#UltraMatte refers to a makeup effect with ultra-matte finish, often used to showcase cosmetics that have minimal shine and a completely matte appearance, such as lipsticks, eyeshadows, and blushes. This week, the tag is prominently featured in the promotion of GRWM Cosmetics’ foundation products.

#emo

#emo refers to an emotional style label, typically used to showcase outfits and looks influenced by emotional punk culture. It emphasizes dark tones, worn-out clothing, and highly personalized hairstyles and makeup, often reflecting emotional expression and rebellious spirit. This style is commonly associated with goth and punk aesthetics, and can also be seen on runways like New York Fashion Week.​

#MicellarWater/#garnierwaterworks

#MicellarWater refers to makeup remover water containing tiny oil molecules (micelles) that effectively remove makeup, impurities, and oils while maintaining skin hydration. This week, the featured product is Garnier’s makeup remover water, Garnier WaterWorks, which emphasizes the use of water-based ingredients to provide deep cleansing and hydration.

#swatches

#Swatches refers to a label used for displaying makeup product shade tests, typically showing the color effects of items like lipsticks, eyeshadows, and blushes. This label is commonly seen in beauty bloggers’ posts where they share product swatches and reviews, helping consumers understand the actual color performance. This week, the most popular item is the Cake Lip Gloss from flowerknows Bear Series.

#fallmakeuplook

#FallMakeupLook’s popularity continues to rise, showcasing makeup styles that are perfect for autumn, such as warm tones, deep lip colors, and soft eyeshadows. This label emphasizes the autumn atmosphere, incorporating typical fall shades like orange, brown, and burgundy, creating a warm and natural makeup effect.

#turmeric

#Turmeric refers to the spice turmeric, a plant commonly used in cooking and traditional medicine, known for its antioxidant and anti-inflammatory properties. Medicube has launched a serum containing turmeric, which helps make the skin smoother and brighter after use.

#MaybellinePartner/#TargetPartner

One of Maybelline’s featured products this week is a lip combo, which includes a brown lip liner and a honey-colored lip gloss. Another featured product is mascara, and both items will be sold at Target.

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These trends highlight the ever-evolving landscape of affiliate marketing, where influencer-driven brand moves, event marketing, and emerging content formats play pivotal roles in shaping consumer behavior. Stay tuned for more insights from DigChic as we continue to track key trends and developments in the affiliate marketing space.