Live entertainment is experiencing unprecedented demand in 2026.

From major concert tours and championship sporting events to international competitions and sold-out performances, fans are actively planning trips and experiences around the events they care about most.

As ticket demand continues to rise, many eventgoers are turning to trusted ticket marketplaces like viagogo and StubHub to discover, compare, and purchase tickets for some of the year's most exciting events.

Whether you're a music fan, sports enthusiast, or simply looking for an unforgettable night out, there has never been a better time to explore what's happening around the world.

The Hottest Concerts and Live Music Events

Music remains one of the biggest drivers of live event attendance, with artists selling out venues across North America and beyond.

Some of the most searched events currently featured on viagogo and StubHub include:

Morgan Wallen

One of country music's biggest stars continues to attract massive crowds throughout his tour. Fans across the United States are actively searching for tickets as performances continue to sell out.

Noah Kahan

Known for his emotional songwriting and chart-topping hits, Noah Kahan has become one of the most in-demand performers in live music.

Ella Langley

Country music fans continue to follow Ella Langley's growing success as she brings her unique sound to audiences nationwide.

These performances highlight the growing demand for live music experiences and demonstrate why fans often secure tickets well in advance.

Global Tours and Major Entertainment Events

The live entertainment industry continues to be driven by global superstars and international fan communities.

Some of the most anticipated events currently attracting attention include:

Olivia Rodrigo

Following the success of her worldwide tours, Olivia Rodrigo remains one of the most sought-after artists among younger audiences and pop music fans.

BTS

The global K-pop phenomenon continues to command enormous attention whenever new performances and appearances are announced.

Ariana Grande

Known for her powerful vocals and spectacular live productions, Ariana Grande remains one of the most popular performers in modern pop music.

Fans looking for tickets to these highly anticipated events frequently use viagogo and StubHub to browse available seating options and compare listings for upcoming performances.

Sports Fans Have More Choices Than Ever

Live sports continue to bring together passionate fans from around the world.

Whether it's baseball, tennis, or international football, sports events consistently rank among the most popular ticket categories on viagogo and StubHub.

FIFA World Cup

The FIFA World Cup remains one of the largest sporting events on the planet, attracting millions of fans and generating extraordinary demand for tickets.

US Open Tennis Championships

One of the most prestigious tournaments in professional tennis, the US Open offers fans the opportunity to watch the world's best athletes compete on one of the sport's biggest stages.

New York Yankees

Baseball remains deeply connected to American culture, and Yankees games continue to attract visitors from across the country.

Philadelphia Phillies

Another fan favorite, Phillies games provide exciting live-action experiences throughout the MLB season.

Los Angeles Dodgers

As one of baseball's most iconic franchises, Dodgers games remain among the most popular sporting events for both local fans and travelers.

Why Fans Choose viagogo and StubHub

When searching for tickets to high-demand events, fans often prioritize convenience, event selection, and flexibility.

Both viagogo and StubHub have become popular destinations because they offer:

Access to Millions of Tickets

Browse concerts, sporting events, theatre performances, comedy shows, festivals, and more.

Global Event Coverage

Discover events happening not only in your local area but also in major cities and destinations around the world.

Convenient Search Experience

Find tickets by artist, team, venue, city, or event category.

Options for High-Demand Events

Many fans use viagogo and StubHub when searching for tickets to events that have become difficult to find through initial ticket releases.

Flexible Seating Choices

Choose from a variety of ticket and seating options based on availability and personal preferences.

Plan Your Next Live Experience

The best memories are often created in stadiums, arenas, theaters, and concert venues.

Whether you're hoping to attend the FIFA World Cup, watch your favorite baseball team, see a global music superstar perform live, or discover the next breakout artist, 2026 is shaping up to be an incredible year for live entertainment.

Explore upcoming events, compare ticket options, and start planning your next unforgettable experience through viagogo and StubHub.

Find Tickets on viagogo

Browse Events on StubHub

Your next great event could be closer than you think.