<h1 style="line-height: 1;">This Week’s Instagram Highlights</h1><ul><li style="text-align: left;">Major distributors like Amazon and Nordstrom are entering mid-year sales, with significant product launches across multiple categories.</li><li style="text-align: left;">Following Paris Men’s Fashion Week, the Haute Couture Fashion Week will begin from July 7 (Monday) to July 10 (Thursday) in 2025.</li><li style="text-align: left;">Netflix’s The Demon Hunter Girl Group is currently streaming, and influencers are recreating the makeup looks.</li><li style="text-align: left;">Medicube is promoting its peeling-off mask (wrapping mask) during Amazon Prime Day, with the product also available at Ulta Beauty.</li></ul>—————————————————————————————————————————————————————————————————————————————————————————<h1 style="line-height: 1;">In-Depth Insights</h1><ul><li>Schiaparelli</li></ul>The luxury Italian brand Schiaparelli, known for its unique haute couture fashion and innovative designs. Founded by the iconic designer Elsa Schiaparelli, the brand is famous for its artistic and avant-garde creations, often showcased during Paris Haute Couture Fashion Week. The hashtag is used to share the brand’s latest fashion shows, design concepts, and its rich historical legacy.<img src="https://imgs.digchic.com/20250715/22d2a319-b1f4-4476-9763-878cc5ffc61a.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Haute Couture</li></ul>#HauteCouture refers to high-fashion, custom-made garments created by top designers tailored to an individual client’s specifications. Haute couture is known for its exquisite craftsmanship, luxurious fabrics, and one-of-a-kind designs. The hashtag is often used to discuss high-end fashion, unique creations, and luxury brands, typically showcased at events like Paris Haute Couture Fashion Week.<img src="https://imgs.digchic.com/20250715/5b87aed5-9494-468b-b991-a3ca183fcfb8.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Paris Fashion Week</li></ul>Paris Fashion Week is one of the “Big Four” fashion weeks globally. Paris Fashion Week showcases the latest seasonal collections from top designers around the world, drawing media, fashion enthusiasts, and celebrities. The hashtag is commonly used to share runway shows, street style, fashion trends, and designer creations during the event.<img src="https://imgs.digchic.com/20250715/076e323f-8621-4992-8fd8-e9234ca0c3fd.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Kpop Demon Hunters</li></ul>Kpop demon hunter is a Netfilx movie. A world-renowned K-Pop girl group balance their lives in the spotlight with their secret identities as demon hunters.<img src="https://imgs.digchic.com/20250715/17bfe105-3ec6-4250-a7b1-42d42da64cbb.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Beginner Makeup</li></ul>#BeginnerMakeup is a hashtag for content aimed at makeup beginners, often used to share tips, product recommendations, and easy makeup tutorials. The hashtag is commonly found on social media, offering simple makeup looks and techniques that are beginner-friendly, focusing on natural and effortless styles.<img src="https://imgs.digchic.com/20250715/0e47190a-31a6-4404-986b-855798d19837.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Medicube Skincare &amp; Medicube Device</li></ul>The Korean skincare brand Medicube specializes in addressing skin concerns such as acne, aging, and skin repair, with products formulated using effective ingredients and advanced technology. The hashtag is commonly used to share product results, recommendations, and skincare experiences. Last week, Medicube’s featured product was the wrapping mask.<img src="https://imgs.digchic.com/20250715/c695f8c8-ff79-4e0a-9306-b41ffdd327eb.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Ulta</li></ul><img src="https://imgs.digchic.com/20250715/fb1e6db0-7cb2-4ec7-b4c0-c94880025f7f.png" alt="" data-href="" style=""/>—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Glutathione</li></ul>#Glutathione refers to a powerful antioxidant known as glutathione, commonly found in skincare and health supplements. It helps to neutralize free radicals in the body, slow down the aging process, and is often associated with brightening and whitening the skin. The hashtag is used to discuss glutathione-related skincare products, health supplements, and its antioxidant benefits.<img src="https://imgs.digchic.com/20250715/a5f5603c-fd1e-4d09-981d-85135520ad79.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Amazon PrimeDay &amp; PrimeDay</li></ul>#AmazonPrimeDay refers to Amazon’s annual shopping event exclusive to Amazon Prime members, offering significant discounts across a wide range of categories such as electronics, home goods, fashion, and beauty. The event typically lasts for two days and is one of the largest online shopping events globally. The hashtag is often used to share promotion details, discounted products, and shopping tips.<img src="https://imgs.digchic.com/20250715/e1b29626-e8b8-472e-bf10-951d477556b4.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>NordstromAnniversarySale</li></ul>Nordstrom’s annual anniversary sale offered significant discounts across various categories such as fashion, home goods, and cosmetics. The event draws a large number of shoppers and is a major retail highlight. <img src="https://imgs.digchic.com/20250715/a4b94e89-51fb-4af9-8579-eb4fca98ce82.png" alt="" data-href="" style="">————————————————————————————————————————————————————————————————————————————————————————— These trends highlight the ever-evolving landscape of affiliate marketing, where influencer-driven brand moves, event marketing, and emerging content formats play pivotal roles in shaping consumer behavior. Stay tuned for more insights from <a href="https://www.digchic.com/" target="_blank">DigChic</a> as we continue to track key trends and developments in the affiliate marketing space.

digchic-spotlight-instagram-weekly-highlights-3038572

July 7 –  July 13

<h1 style="line-height: 1;">This Week’s Instagram Highlights</h1><ul><li style="text-align: left;">Major distributors like Amazon and Nordstrom are entering mid-year sales, with significant product launches across multiple categories.</li><li style="text-align: left;">Following Paris Men’s Fashion Week, the Haute Couture Fashion Week will begin from July 7 (Monday) to July 10 (Thursday) in 2025.</li><li style="text-align: left;">Netflix’s The Demon Hunter Girl Group is currently streaming, and influencers are recreating the makeup looks.</li><li style="text-align: left;">Medicube is promoting its peeling-off mask (wrapping mask) during Amazon Prime Day, with the product also available at Ulta Beauty.</li></ul>—————————————————————————————————————————————————————————————————————————————————————————<h1 style="line-height: 1;">In-Depth Insights</h1><ul><li>Schiaparelli</li></ul>The luxury Italian brand Schiaparelli, known for its unique haute couture fashion and innovative designs. Founded by the iconic designer Elsa Schiaparelli, the brand is famous for its artistic and avant-garde creations, often showcased during Paris Haute Couture Fashion Week. The hashtag is used to share the brand’s latest fashion shows, design concepts, and its rich historical legacy.<img src="https://imgs.digchic.com/20250715/22d2a319-b1f4-4476-9763-878cc5ffc61a.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Haute Couture</li></ul>#HauteCouture refers to high-fashion, custom-made garments created by top designers tailored to an individual client’s specifications. Haute couture is known for its exquisite craftsmanship, luxurious fabrics, and one-of-a-kind designs. The hashtag is often used to discuss high-end fashion, unique creations, and luxury brands, typically showcased at events like Paris Haute Couture Fashion Week.<img src="https://imgs.digchic.com/20250715/5b87aed5-9494-468b-b991-a3ca183fcfb8.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Paris Fashion Week</li></ul>Paris Fashion Week is one of the “Big Four” fashion weeks globally. Paris Fashion Week showcases the latest seasonal collections from top designers around the world, drawing media, fashion enthusiasts, and celebrities. The hashtag is commonly used to share runway shows, street style, fashion trends, and designer creations during the event.<img src="https://imgs.digchic.com/20250715/076e323f-8621-4992-8fd8-e9234ca0c3fd.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Kpop Demon Hunters</li></ul>Kpop demon hunter is a Netfilx movie. A world-renowned K-Pop girl group balance their lives in the spotlight with their secret identities as demon hunters.<img src="https://imgs.digchic.com/20250715/17bfe105-3ec6-4250-a7b1-42d42da64cbb.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Beginner Makeup</li></ul>#BeginnerMakeup is a hashtag for content aimed at makeup beginners, often used to share tips, product recommendations, and easy makeup tutorials. The hashtag is commonly found on social media, offering simple makeup looks and techniques that are beginner-friendly, focusing on natural and effortless styles.<img src="https://imgs.digchic.com/20250715/0e47190a-31a6-4404-986b-855798d19837.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Medicube Skincare &amp; Medicube Device</li></ul>The Korean skincare brand Medicube specializes in addressing skin concerns such as acne, aging, and skin repair, with products formulated using effective ingredients and advanced technology. The hashtag is commonly used to share product results, recommendations, and skincare experiences. Last week, Medicube’s featured product was the wrapping mask.<img src="https://imgs.digchic.com/20250715/c695f8c8-ff79-4e0a-9306-b41ffdd327eb.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Ulta</li></ul><img src="https://imgs.digchic.com/20250715/fb1e6db0-7cb2-4ec7-b4c0-c94880025f7f.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Glutathione</li></ul>#Glutathione refers to a powerful antioxidant known as glutathione, commonly found in skincare and health supplements. It helps to neutralize free radicals in the body, slow down the aging process, and is often associated with brightening and whitening the skin. The hashtag is used to discuss glutathione-related skincare products, health supplements, and its antioxidant benefits.<img src="https://imgs.digchic.com/20250715/a5f5603c-fd1e-4d09-981d-85135520ad79.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>Amazon PrimeDay &amp; PrimeDay</li></ul>#AmazonPrimeDay refers to Amazon’s annual shopping event exclusive to Amazon Prime members, offering significant discounts across a wide range of categories such as electronics, home goods, fashion, and beauty. The event typically lasts for two days and is one of the largest online shopping events globally. The hashtag is often used to share promotion details, discounted products, and shopping tips.<img src="https://imgs.digchic.com/20250715/e1b29626-e8b8-472e-bf10-951d477556b4.png" alt="" data-href="" style="">—————————————————————————————————————————————————————————————————————————————————————————<ul><li>NordstromAnniversarySale</li></ul>Nordstrom’s annual anniversary sale offered significant discounts across various categories such as fashion, home goods, and cosmetics. The event draws a large number of shoppers and is a major retail highlight. <img src="https://imgs.digchic.com/20250715/a4b94e89-51fb-4af9-8579-eb4fca98ce82.png" alt="" data-href="" style="">————————————————————————————————————————————————————————————————————————————————————————— These trends highlight the ever-evolving landscape of affiliate marketing, where influencer-driven brand moves, event marketing, and emerging content formats play pivotal roles in shaping consumer behavior. Stay tuned for more insights from <a href="https://www.digchic.com/" target="_blank">DigChic</a> as we continue to track key trends and developments in the affiliate marketing space.

DigChic Spotlight: Instagram Weekly Highlights 

<h1 style="line-height: 1;">Report introduction</h1>In 2024, Selena Gomez made headlines by entering the Forbes World's Billionaires List with a $1.3 billion net worth, becoming America's youngest female billionaire. Notably, the majority of her wealth stems from Rare Beauty, her cosmetics brand that achieved $500 million in sales within just 27 months of launch. By comparison, Tom Ford Beauty - one of the fastest-growing designer makeup brands under Estée Lauder Companies - took a decade to reach the same sales milestone.This raises a compelling question: How has this pandemic-born brand, riding the wave of ESG (Environmental, Social, and Governance) trends, managed to achieve such meteoric growth in the hyper-competitive beauty landscape?<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ODlhMTJjZjdhMzdjMTJkYzhlOGQyNmZmZDgzNmFlODFfUGp1ZWlGRDdURzB4eGhhWlJSNzZXbmJidXpaYUpQenFfVG9rZW46V3RDMGJnbkEyb0xUMTV4M2V5WGNpeVR1bnFkXzE3NTIyMjMzOTA6MTc1MjIyNjk5MF9WNA" alt="" data-href="" style="width: 100%;">This report will explore the social seeding strategies employed by Rare Beauty, focusing on the brand’s Instagram presence and influencer partnerships. Through case studies such as Rare Beauty’s performance on instagram,analysis of consumer and collaboration with influencers, we will analyze the tactics that resonate with consumers, boost brand visibility, and foster engagement. The report also includes insights on Rare Beauty’s successful strategies and provides recommendations for similar brands looking to optimize their social media marketing approach.<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=NTQ0ZWM2MzdjMTA3NGEyZGU4OWFlMmJiNjFkMGZjOGRfbnppWnFWU1dsVnFqNjM1eUNaSndnN2ZyZVpVTENIUWZfVG9rZW46WDBiMmJDblFDb1hmUXJ4aVI5MmMyM2cybkNiXzE3NTIyMjMzOTA6MTc1MjIyNjk5MF9WNA" alt="" data-href="" style="width: 100%;">The analysis covers data from January 1, 2024, to December 31, 2024, sourced from publicly available Instagram content, focusing on the performance metrics of posts, buzz, and influencer collaborations.<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=YTc5MDRiNTRkMDYyZjU3YmZhYTc5MTUwY2VmMTg4NzBfTXFDZ1VWSDdvaWxPVzdnNWpQbWg4YlBnM3JTQ2I3QW1fVG9rZW46TGxzQWI2RE9Zb3ZoWU94c3F3bmNOSFd2bjRnXzE3NTIyMjMzOTA6MTc1MjIyNjk5MF9WNA" alt="" data-href="" style="width: 100%;"><h1 style="line-height: 1;">Core Insights</h1><ul><li>Brand Overview: In September 2022, Selena Gomez founded Rare Beauty, drawing inspiration from her album Rare. The brand is committed to its mission of "challenging unrealistic standards of perfection" by designing user-friendly and multi-functional products. Concurrently, Rare Beauty actively advances mental health initiatives by providing professional mental health services.</li><li>Social media impact: Rare Beauty's philosophy deeply resonates with Gen Z's values of self-expression and individualism, propelling it to become one of the most favored beauty brands among Gen Z women in the US. On Instagram, brand initiatives - from new body care collection launches to membership club establishments and cross-brand collaborations - consistently spark vibrant discussions. Notably, consumers actively generate UGC (including product trials and creative makeup looks) as authentic expressions of their affinity for Rare Beauty's products and brand ethos.</li><li>Rare Beauty's official account focuses on fostering deep emotional connections through a dual-pronged content strategy: First, leveraging product aesthetics by artfully pairing cosmetics with monochromatic landscapes or objects to create visually cohesive campaigns. Second, consistently advocating self-love through uplifting content that encourages followers to embrace their authentic selves.</li><li>Influencer marketing strategy: Rare Beauty maintains a high-frequency product launch strategy throughout the year, spanning both makeup and body care collections, with particular emphasis on its Soft Pinch Luminous Powder Blush and True to Myself Tinted Pressed Finishing Powder as hero products.</li><li>The brand employs a distinctive gifting marketing model: By sending product sets to mid-tier and micro-influencers, it inspires authentic, experience-based content creation. Concurrently, Rare Beauty actively cultivates diverse collaborations with KOLs across nationalities, cultural backgrounds, and professional fields to promote an inclusive beauty philosophy that transcends gender, skin tone, and social identity. This strategy not only effectively enhances consumer trust but also creates a virtuous cycle - mid-tier influencers, leveraging their highly engaged follower bases and founder Selena's star power, often voluntarily produce content in exchange for brand affiliation, achieving mutual benefit.</li></ul>In summary, Rare Beauty operates both as a mission-driven brand and a therapeutic community that fosters genuine connections with consumers. Through social media platforms, the brand effectively engages diverse consumer segments: Its product designs communicate authentic brand values, while its gifting initiatives - encouraging influencers to share genuine product reviews - successfully build consumer trust. This holistic approach ensures every individual feels truly seen and valued by the brand.<h1 style="line-height: 1;">Social Media Impact<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MjEzMDMyZjU0Yzg3YjUzNjAxYWY1Njg1ZmMwMTU1YzVfVWY4SEZ5ckU4enp2OEtkUnlrMW9HUWlWZG44SlI3ZWhfVG9rZW46VjIybWJ2RE9kb0NGMDJ4a3NXRWNGdXpKbk5jXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"></h1><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZGQ0Zjc3MmRmMmVlM2NmYjRiOWFiN2Y5NmQyNWRjNjBfZkVhVXExWUs4SEs5aGVzbTViMnB4MVBPREVxWUdKUjlfVG9rZW46TFlBR2JURlQ0b0NwQ0F4aDFFWWNxUzY4blRmXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=Y2E2MTI3N2U0YWJjNDBjZDBkOTdiMzAzODc1YWEyNzFfZ2kyRnNXQzJIeEtxcUJQODJzOUt3SXZDWWM4YlBQc1JfVG9rZW46T1pXN2JoZWxmb0ZQOGZ4c2V3N2NubDlobmNlXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=YjJkMjhhZDk2NGU0NGMxNTM3YzE0MmM4ODU4OWVjZGZfZFJLOExraHo2bnJ5bEo5VDBtYkRaRFRaWlJDWGJnMnBfVG9rZW46Q0FUT2JUUGd2b1o2OXB4QzVxbGNZbVlCblllXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"/><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZTIxYjE1ZWIzZDBmNmE5YTA1NWI1ZDMwYjVlZTRmM2RfSk83RGVwRXN5WVBpdkdPbTV1RTBybDd6WUd2WHNBaENfVG9rZW46VnF2NWJVTjE1b2Z5bzV4RE9EcGNQRzRtbnpmXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"/> Influencer Marketing Strategy<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MzVmYzZjZTRhZThjZmM0MmU4ZDNlNjhlZjBiMWJjYmNfWTltUHJGbnZGWmh2d1Q5T1Nma0g5QlhjVTJRaGg1N0xfVG9rZW46VHJsR2JONjIyb1pJRlR4Z0ROQ2NYTWpmbmpkXzE3NTIyMjMwNDg6MTc1MjIyNjY0OF9WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MDZiN2FjZjAyNDhlZDk5YWI3NGZmYzRhZmU0MjUyNGVfZkZxVHlhUTFVWENkVklvam5relg4UUxHTXh5MGJXQlVfVG9rZW46STRnNmJoSEVEb1dzclp4cjJaWWNoZXVXbll1XzE3NTIyMjMwNDg6MTc1MjIyNjY0OF9WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZDgzODVjYjBhYzVjMmQ1OWQ3OTBlNTdjZGQxNmUyMWRfRktXTXBBVWVxME44SFJSMmxaQjVOWlYzZG9hT1lyYTRfVG9rZW46UklWSGJneVhXb0tJU1p4OURiRmNrNlkzbmd5XzE3NTIyMjMwNDg6MTc1MjIyNjY0OF9WNA" alt="" data-href="" style="width: 100%;"><h1 style="line-height: 1;">Conclusion<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=OTRmNGJhM2EzY2Y4YWZlZGI0Y2Y0MmU1NDgwYjcwNTRfeWVXcVFJRHloVGY4aWl3QndFMU5YamZKV0g4WVJLajFfVG9rZW46WXpwa2IxbThhb1FoSDd4bzJnNmNyZmxLbmtoXzE3NTIyMjI5OTY6MTc1MjIyNjU5Nl9WNA" alt="" data-href="" style="width: 100%;"></h1>

2024-rare-beauty-social-seeding-analysis-3036912

<h1 style="line-height: 1;">Report introduction</h1>In 2024, Selena Gomez made headlines by entering the Forbes World's Billionaires List with a $1.3 billion net worth, becoming America's youngest female billionaire. Notably, the majority of her wealth stems from Rare Beauty, her cosmetics brand that achieved $500 million in sales within just 27 months of launch. By comparison, Tom Ford Beauty - one of the fastest-growing designer makeup brands under Estée Lauder Companies - took a decade to reach the same sales milestone.This raises a compelling question: How has this pandemic-born brand, riding the wave of ESG (Environmental, Social, and Governance) trends, managed to achieve such meteoric growth in the hyper-competitive beauty landscape?<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ODlhMTJjZjdhMzdjMTJkYzhlOGQyNmZmZDgzNmFlODFfUGp1ZWlGRDdURzB4eGhhWlJSNzZXbmJidXpaYUpQenFfVG9rZW46V3RDMGJnbkEyb0xUMTV4M2V5WGNpeVR1bnFkXzE3NTIyMjMzOTA6MTc1MjIyNjk5MF9WNA" alt="" data-href="" style="width: 100%;">This report will explore the social seeding strategies employed by Rare Beauty, focusing on the brand’s Instagram presence and influencer partnerships. Through case studies such as Rare Beauty’s performance on instagram,analysis of consumer and collaboration with influencers, we will analyze the tactics that resonate with consumers, boost brand visibility, and foster engagement. The report also includes insights on Rare Beauty’s successful strategies and provides recommendations for similar brands looking to optimize their social media marketing approach.<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=NTQ0ZWM2MzdjMTA3NGEyZGU4OWFlMmJiNjFkMGZjOGRfbnppWnFWU1dsVnFqNjM1eUNaSndnN2ZyZVpVTENIUWZfVG9rZW46WDBiMmJDblFDb1hmUXJ4aVI5MmMyM2cybkNiXzE3NTIyMjMzOTA6MTc1MjIyNjk5MF9WNA" alt="" data-href="" style="width: 100%;">The analysis covers data from January 1, 2024, to December 31, 2024, sourced from publicly available Instagram content, focusing on the performance metrics of posts, buzz, and influencer collaborations.<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=YTc5MDRiNTRkMDYyZjU3YmZhYTc5MTUwY2VmMTg4NzBfTXFDZ1VWSDdvaWxPVzdnNWpQbWg4YlBnM3JTQ2I3QW1fVG9rZW46TGxzQWI2RE9Zb3ZoWU94c3F3bmNOSFd2bjRnXzE3NTIyMjMzOTA6MTc1MjIyNjk5MF9WNA" alt="" data-href="" style="width: 100%;"><h1 style="line-height: 1;">Core Insights</h1><ul><li>Brand Overview: In September 2022, Selena Gomez founded Rare Beauty, drawing inspiration from her album Rare. The brand is committed to its mission of "challenging unrealistic standards of perfection" by designing user-friendly and multi-functional products. Concurrently, Rare Beauty actively advances mental health initiatives by providing professional mental health services.</li><li>Social media impact: Rare Beauty's philosophy deeply resonates with Gen Z's values of self-expression and individualism, propelling it to become one of the most favored beauty brands among Gen Z women in the US. On Instagram, brand initiatives - from new body care collection launches to membership club establishments and cross-brand collaborations - consistently spark vibrant discussions. Notably, consumers actively generate UGC (including product trials and creative makeup looks) as authentic expressions of their affinity for Rare Beauty's products and brand ethos.</li><li>Rare Beauty's official account focuses on fostering deep emotional connections through a dual-pronged content strategy: First, leveraging product aesthetics by artfully pairing cosmetics with monochromatic landscapes or objects to create visually cohesive campaigns. Second, consistently advocating self-love through uplifting content that encourages followers to embrace their authentic selves.</li><li>Influencer marketing strategy: Rare Beauty maintains a high-frequency product launch strategy throughout the year, spanning both makeup and body care collections, with particular emphasis on its Soft Pinch Luminous Powder Blush and True to Myself Tinted Pressed Finishing Powder as hero products.</li><li>The brand employs a distinctive gifting marketing model: By sending product sets to mid-tier and micro-influencers, it inspires authentic, experience-based content creation. Concurrently, Rare Beauty actively cultivates diverse collaborations with KOLs across nationalities, cultural backgrounds, and professional fields to promote an inclusive beauty philosophy that transcends gender, skin tone, and social identity. This strategy not only effectively enhances consumer trust but also creates a virtuous cycle - mid-tier influencers, leveraging their highly engaged follower bases and founder Selena's star power, often voluntarily produce content in exchange for brand affiliation, achieving mutual benefit.</li></ul>In summary, Rare Beauty operates both as a mission-driven brand and a therapeutic community that fosters genuine connections with consumers. Through social media platforms, the brand effectively engages diverse consumer segments: Its product designs communicate authentic brand values, while its gifting initiatives - encouraging influencers to share genuine product reviews - successfully build consumer trust. This holistic approach ensures every individual feels truly seen and valued by the brand.<h1 style="line-height: 1;">Social Media Impact<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MjEzMDMyZjU0Yzg3YjUzNjAxYWY1Njg1ZmMwMTU1YzVfVWY4SEZ5ckU4enp2OEtkUnlrMW9HUWlWZG44SlI3ZWhfVG9rZW46VjIybWJ2RE9kb0NGMDJ4a3NXRWNGdXpKbk5jXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"></h1><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZGQ0Zjc3MmRmMmVlM2NmYjRiOWFiN2Y5NmQyNWRjNjBfZkVhVXExWUs4SEs5aGVzbTViMnB4MVBPREVxWUdKUjlfVG9rZW46TFlBR2JURlQ0b0NwQ0F4aDFFWWNxUzY4blRmXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=Y2E2MTI3N2U0YWJjNDBjZDBkOTdiMzAzODc1YWEyNzFfZ2kyRnNXQzJIeEtxcUJQODJzOUt3SXZDWWM4YlBQc1JfVG9rZW46T1pXN2JoZWxmb0ZQOGZ4c2V3N2NubDlobmNlXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=YjJkMjhhZDk2NGU0NGMxNTM3YzE0MmM4ODU4OWVjZGZfZFJLOExraHo2bnJ5bEo5VDBtYkRaRFRaWlJDWGJnMnBfVG9rZW46Q0FUT2JUUGd2b1o2OXB4QzVxbGNZbVlCblllXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZTIxYjE1ZWIzZDBmNmE5YTA1NWI1ZDMwYjVlZTRmM2RfSk83RGVwRXN5WVBpdkdPbTV1RTBybDd6WUd2WHNBaENfVG9rZW46VnF2NWJVTjE1b2Z5bzV4RE9EcGNQRzRtbnpmXzE3NTIyMjMyMDM6MTc1MjIyNjgwM19WNA" alt="" data-href="" style="width: 100%;"> Influencer Marketing Strategy<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MzVmYzZjZTRhZThjZmM0MmU4ZDNlNjhlZjBiMWJjYmNfWTltUHJGbnZGWmh2d1Q5T1Nma0g5QlhjVTJRaGg1N0xfVG9rZW46VHJsR2JONjIyb1pJRlR4Z0ROQ2NYTWpmbmpkXzE3NTIyMjMwNDg6MTc1MjIyNjY0OF9WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MDZiN2FjZjAyNDhlZDk5YWI3NGZmYzRhZmU0MjUyNGVfZkZxVHlhUTFVWENkVklvam5relg4UUxHTXh5MGJXQlVfVG9rZW46STRnNmJoSEVEb1dzclp4cjJaWWNoZXVXbll1XzE3NTIyMjMwNDg6MTc1MjIyNjY0OF9WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZDgzODVjYjBhYzVjMmQ1OWQ3OTBlNTdjZGQxNmUyMWRfRktXTXBBVWVxME44SFJSMmxaQjVOWlYzZG9hT1lyYTRfVG9rZW46UklWSGJneVhXb0tJU1p4OURiRmNrNlkzbmd5XzE3NTIyMjMwNDg6MTc1MjIyNjY0OF9WNA" alt="" data-href="" style="width: 100%;"><h1 style="line-height: 1;">Conclusion<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=OTRmNGJhM2EzY2Y4YWZlZGI0Y2Y0MmU1NDgwYjcwNTRfeWVXcVFJRHloVGY4aWl3QndFMU5YamZKV0g4WVJLajFfVG9rZW46WXpwa2IxbThhb1FoSDd4bzJnNmNyZmxLbmtoXzE3NTIyMjI5OTY6MTc1MjIyNjU5Nl9WNA" alt="" data-href="" style="width: 100%;"></h1>

2024 Rare Beauty Social Seeding Analysis Report

<h1 style="line-height: 1;">Report introduction</h1>Last month, news of Hailey Bieber's beauty brand Rhode being sold for $1 billion garnered significant attention in the beauty industry. In comparison, Rihanna's Fenty Beauty, with annual revenues reaching £477 million, ranks as the top celebrity beauty brand globally. Currently valued at $2.8 billion, Fenty Beauty's valuation nearly triples that of Rhode.This presents an intriguing question: How has Rihanna managed to create substantially greater brand value despite both being celebrity-founded ventures?<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MjI5YTQwYmFiMDgyODg2YTU4NmMzZWQzZDk4YjhlNzZfTjlmWlZ5UTlGa1JtV3FZbFMwa0N6YmNhN2d5ZGp3cTlfVG9rZW46V2tjWGJTY2JSb2tUUmx4NTRteGNRNlZDbk1mXzE3NTIyMjEyMTY6MTc1MjIyNDgxNl9WNA" alt="" data-href="" style="width: 100%;">This report will explore the social seeding strategies employed by Fenty Beauty, focusing on the brand’s Instagram presence and influencer partnerships. Through case studies such as Fenty Beauty’s performance on instagram and collaboration with influencers, we will analyze the tactics that resonate with consumers, boost brand visibility, and foster engagement. The report also includes insights on Fenty Beauty’s successful strategies and provides recommendations for similar brands looking to optimize their social media marketing approach.<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=OWUwNGEyNWM1NDIwMGY1NjljNTAwMmQwMTQyMDkyNGRfeGUwTndhZGZOdnZrU2hCZHJQU1dCNTc1b3o0TG9KaktfVG9rZW46REpSeWJGeHhybzMwMFF4cFJ1YWNWc3N1bmliXzE3NTIyMjEyOTY6MTc1MjIyNDg5Nl9WNA" alt="" data-href="" style="width: 100%;">The analysis covers data from January 1, 2024, to December 31, 2024, sourced from publicly available Instagram content, focusing on the performance metrics of posts, buzz, and influencer collaborations.<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=YmQ0NmVmZWM0OTc5YjE3M2FjNjI2MjZhNTJkMjllY2FfcmFFdFh1V0dxbTRxbmtaUnlKR2JwcVgyZU9yUG5GTkdfVG9rZW46UG9kVGI0ZTM5b2U2SDV4Q3QyVWMyTzRHbkNmXzE3NTIyMjEzMjU6MTc1MjIyNDkyNV9WNA" alt="" data-href="" style="width: 100%;"><h1 style="line-height: 1;">Core Insights</h1><ul><li>Brand Overview: Founded by Rihanna in September 2017, Fenty Beauty has consistently advocated for people of color whose needs were long neglected by the mainstream beauty industry. The brand debuted with its groundbreaking inclusive shade range, embodying its "Beauty for All" philosophy to truly cater to diverse skin tones.</li><li>Social media impact: Guided by its "Beauty for All" philosophy, Fenty Beauty has gained tremendous popularity among consumers worldwide. On Instagram, the brand generates significant buzz not only during promotional seasons but also with each new product launch.</li><li>The official @fentybeauty account now boasts over 13.17 million followers, having posted more than 1,400 pieces of content last year. Primary content categories include Rihanna-related updates, creative advertisements, and collaborations with distinctive influencers. The comment sections are filled with positive consumer feedback regarding the founder, products, and brand ethos.</li><li>Influencer marketing strategy: Fenty Beauty's advertising peaks are concentrated around two key phases: new product launches and major brand initiatives. This focused approach generates buzz, sparks social media discussions, and ensures efficient use of the advertising budget.</li><li>Fenty Beauty leverages the influence of top-tier influencers and the authenticity of micro-influencers to drive word-of-mouth promotion. Staying true to its "Beauty for All" vision, the brand prioritizes collaborations with KOLs of diverse skin tones, body types, and unique personalities. Their distinctive styles effectively showcase the brand's commitment to inclusivity.</li><li>Fenty Beauty focuses on makeup as its core theme, with a strong emphasis on promoting its diverse range of foundation shades. The content strategy prioritizes real testing and trials, utilizing makeup demonstrations and tutorials by KOCs of various skin tones to resonate with consumers and build brand affinity.</li></ul>In summary, Fenty Beauty transcends being merely a cosmetics brand - it represents a social movement initiated by Rihanna. Built around the disruptive "Beauty for All" proposition, the brand authentically connects with people of color whose needs were long overlooked by mainstream markets. By launching foundation and concealer products with over 50 shades, Fenty Beauty successfully ignited this beauty revolution. Through sustained social media engagement, the brand has fostered powerful community identification, which ultimately explains its deeply loyal consumer following.<h1 style="line-height: 1;">Social Media Impact<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=NThlYmVlOTQ1NjM0MjdkNTNkMGZkOTExNzIwNDU0ZTdfU1VSd2FFM1Q0RGxISUlZVzlmbGFNMUwyaEI5eGxUNVBfVG9rZW46QzFUNWJOR3hob1hoWEl4OUNVZ2NzTWo3bmlkXzE3NTIyMjE5Nzk6MTc1MjIyNTU3OV9WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MTUwNjBjMzU2ZWUyNzU1YjVhNDBhZDE3Zjg5MjI3YWRfcm9QcHFYQkNObnVndVo1Vkd4RXhUVDBUT2dNbTU1cmRfVG9rZW46TXA2Z2JMR0RLb1JmeUR4ZXI2RmMwcGFybndjXzE3NTIyMjE5Nzk6MTc1MjIyNTU3OV9WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MGFiOTNlN2NjYWJkNWRmZWRmMGFmZGNlNDBjNzBjY2ZfYXJsMUpjR25lcUo0eTZ5YVFZSE5Nd1JXcjBTZFJVUFJfVG9rZW46RzEwNWJKQTFHb0V4Mlp4Tlg5bGNEV3dSblRlXzE3NTIyMjE5Nzk6MTc1MjIyNTU3OV9WNA" alt="" data-href="" style="width: 100%;"></h1><h1 style="line-height: 1;">Influencer Marketing Strategy<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZWMzOTBhMDE3N2UyYzBkMTk3YjhjNTQwMDcxNWEzNmVfd1I5Q2dhVjlhUVVpWUU4eVl1SlNabzFsVElTOHVaVk5fVG9rZW46QmxPTmJHM25vb09ha0R4OWlPamNZNUtybktjXzE3NTIyMjI0MTA6MTc1MjIyNjAxMF9WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZmUzMTAyMTFhNDk4MTM5ZWFhMmNmOGIxOGI4YzYyMDJfNEo1c004Y1kyUnhZMm9vRGFoVjE1eWVBNWRMS3JFYTVfVG9rZW46T1BpQ2JzMlJJb0tFSGl4UnR2dGNvNFBxbjBFXzE3NTIyMjIwNTg6MTc1MjIyNTY1OF9WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZTFhNDI4NGFjNDI4MzIxM2I2MTdhZDM5MDc4M2Y5NzJfbDI0R1FDUTVlUU1mNmJNMHhFMXdIaU5OOEg1U0ZhaTJfVG9rZW46SUhVTGJpbzAyb3RDaUN4WkdKR2MzM0I1bjJZXzE3NTIyMjIwNTg6MTc1MjIyNTY1OF9WNA" alt="" data-href="" style="width: 100%;"><img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=ZTRkNjVkZWRkMDhiNmZlM2RlY2NmODVmYmNkZjk4OWJfZGZWbk9HalJiT0FjTng5MWUzVlNaT3FpYlRDS2h0WnpfVG9rZW46UmthZGI4bTFtb29JSWt4U1Vha2N4bnpFbnRhXzE3NTIyMjIwNTg6MTc1MjIyNTY1OF9WNA" alt="" data-href="" style="width: 100%;"></h1><h1 style="line-height: 1;">Conclusion<img src="https://ubu7q0in1z.feishu.cn/space/api/box/stream/download/asynccode/?code=MDcyZDY3NGIyODFiNDBlYmI4MDRhOTUzZGM0OGU3MTRfa1I4VzlSczlNU1pna3pkUHFLYmd0V01RQ0haY1NPS25fVG9rZW46Snk0WGJoVktLb0JPZEN4MlpFNmN4MHFSbmNjXzE3NTIyMjIxMTI6MTc1MjIyNTcxMl9WNA" alt="" data-href="" style="width: 100%;"></h1>

2024-fenty-beauty-social-seeding-analysis-3036911

2024 Fenty Beauty Social Seeding Analysis Report

Dozen Red Valentine's Roses Bouquet

Rose & Speciality Tulip Bouquet

Rosie Silk & Lace Cami Set

   Boux Avenue  New Cotton Floral Print Short Pyjama Set

Percy Pig™  Percy Pig™ Letterbox

Belgian Gift Bag

Luxury Rose Bouquet with Champagne, Truffles, Chocolates & Florentines

Spanish Food & Wine Pairing Gift Box

love-in-bloom-bite-m-s-2887689

Valentine's Day is the perfect occasion to express your love and appreciation for your special someone. At Marks &amp; Spencer, we've curated a selection of exquisite gifts and delectable treats that are sure to make this February 14th unforgettable. Whether you're looking for the perfect bouquet to convey your feelings or a delightful culinary experience to share, M&amp;S has everything you need to create a memorable Valentine's Day. Chapter 1: Blooming Love - Our Valentine's Day Flowers<img src="https://imgs.digchic.com/20250212/1fb19f5b-e33b-4bf2-bb6c-2d3019d0c7c8.png" alt="" data-href="" style="width: 100%;">Nothing says "I love you" quite like a beautiful bouquet of flowers. This Valentine's Day, let M&amp;S be your florist of choice. Our collection features stunning arrangements that are sure to delight your loved one. 1.Shop Flowers: Discover our range of red roses, the classic symbol of love, or opt for a more personalized touch with our mixed bouquets. Each arrangement is handcrafted by our expert florists to ensure that every petal is perfect.1) Dozen Red Valentine's Roses Bouquet &nbsp;£30#Best Seller- This classic bouquet is the perfect way to show your devotion and affection. 2） Rose &amp; Speciality Tulip Bouquet £35 #New IN &nbsp;This carefully selected 36-stem arrangement features Cream Tulip, White Rose and Eucalyptus. 2. Pair with Flowers1）Lingerie Sets: For an intimate and romantic gesture, our lingerie sets are designed to make your Valentine feel special and cherished. Choose from a variety of styles and colors to suit her taste.Rosie- Silk &amp; Lace Cami Set £65.50 #Classic Style Elevate your Valentine's Day with the ROSIE Silk &amp; Lace Cami Set, a luxurious blend of elegance and comfort, is perfect for adding a touch of romance and sophistication to your special night. 2）Shop Nightwear: Complement your gift with luxurious nightwear that promises comfort and elegance. Our selection includes soft fabrics and flattering designs that she'll love to wear.Boux Avenue-Cotton Floral Print Short Pyjama Set £36 &nbsp;#New In Boux Avenue's floral print pyjama set offers a blend of style and comfort, perfect for a cozy Valentine's night in. 3）Ideas for Her: If you're looking for more inspiration, our "Ideas for Her" category offers a curated collection of gifts that are sure to impress. From jewelry to beauty products, we've got you covered.Percy Pig™ Letterbox £20 #Best Seller &nbsp;Delight your Valentine's Day with a letterbox gift featuring a variety of Percy Pig sweets, including the original, phizzy pig tails, and more. It's a sweet surprise that's perfect for showing love on this special occasion. Chapter 2: A Feast of Love - Our Valentine's Day Food<img src="https://imgs.digchic.com/20250212/3e238df9-c6e3-4b0a-916e-f677c0b46721.png" alt="" data-href="" style="width: 100%;">Valentine's Day is not just about gifts; it's also about creating a memorable dining experience. M&amp;S has a wide array of food options that are perfect for a romantic dinner at home or a sweet treat to share. 1. Chocolates: Indulge in our "Choc Full of Love" collection, featuring luxuriously filled and decorated chocolate hearts. These are not just chocolates; they're a sweet symphony of flavors designed to delight your Valentine.Belgian Gift Bag £35 &nbsp;#Trending Picks For the Chocoholic in Your Life- &nbsp;We've put together an indulgent selection of delicious products in a beautiful printed bag to make the perfect gift.We've put together an indulgent selection of delicious products in a beautiful printed bag to make the perfect gift. 2. Gourmet Treats: Treat your loved one to a gourmet experience with our selection of Valentine's Day chocolates and sweet treats. From decadent truffles to beautifully packaged gift sets, there's something for every sweet tooth.Luxury Rose Bouquet with Champagne, Truffles, Chocolates &amp; Florentines £150 &nbsp;#Premium Choice Perfect for any occasion, treat your loved ones to a touch of luxury with our exclusive Luxury Rose Bundle on Valentine's Day. 3. Romantic Meal: Planning a home-cooked meal? Our food catalogue offers a variety of Valentine's Day food ideas, including ready-to-eat dishes and ingredients to create a special meal. Let M&amp;S help you set the table for a romantic dinner that you both will cherish.Spanish Food &amp; Wine Pairing Gift Box £65 #Best Seller This Valentine's Day, surprise your loved one with our Spanish Pairing Gift, featuring Rioja wine, Manchego cheese, Iberico charcuterie, and more, all curated by Fred Sirieix. It's a taste of Spain in a box, perfect for sharing. This Valentine's Day, let M&amp;S elevate your love story. Dive into our bouquets and bites that speak volumes. Visit us online or in-store for a Valentine's Day that's as special as your love. Celebrate love, M&amp;S style!